Conor McLaughlin owner of Pier 37 Boathouse in Falmouth, MA. At Pier 37 Boathouse Comfort is essential for a memorable holiday in Falmouth. Many of our guests ask what they should wear to feel comfortable. We recommend that during the day, guests favor lighter clothes such as dresses, shorts, and a t-shirt. In the evening, gentlemen will feel more comfortable in a shirt and long trouser.