Why You Should Wear Purple on International Women's Day

March 07, 2018-Jennifer Dorothy

Happy International women’s day 2018: International Women’s Day, celebrated on March 8 every year, is dedicated to celebrating womanhood and their political, cultural, social and economic achievements in society. The day also stresses on gender equality. The day has been embraced by the world and is increasingly associated with equal rights for women and feminism.


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Interestingly, even before the world had started observing March 8 as ‘International Women’s Day’, it was celebrated in socialist and Communist nations.

It is was later in 1977, that the United Nations adopted the idea. Every year, UN celebrates the day with different themes and the theme this year is #PressforProgress.
Although the day is not associated with any one group, it brings together several governments across the world, non-profits and charities, and many women welfare and empowerment organisations, each one of them focussing on celebrating womanhood.


International Women’s Day in 2010 saw the International Committee of the Red Cross (ICRC) bring to limelight the mental and physical hardships of women which were the result of armed conflicts and humanitarian crisis. Again in 2011, former United States President Barack Obama had declared the month of March as ‘Women’s History Month’.



On Election Day 2016 it was white, at the Emmys it was black, and on International Women’s Day, which lands on Thursday, March 8, it’ll be purple.

Purple is the official color of International Women’s Day, founded more than a century ago after some 15,000 women marched in New York City to demand better working conditions and voting rights.
The current iteration of the day is intended to celebrate women’s social, economic, and political achievements and to call for gender equality.

And given the variety of ways different nations celebrate the day—from marches to cultural outings—there’s not an obvious wardrobe choice. The official International Women’s Day website, IWD.com, has you covered there. It explains why purple is International Women’s Day’s shade of choice:



In the past year and a half, women have relied on clothing color as symbol of protest. It started in earnest with women wearing white on Election Day 2016 to pay homage to the historic nature of the contest, which saw Hillary Clinton run as the first female candidate from a major political party. Similar to U.K. history, white was an official color of the U.S. suffrage movement that took place early last century.

Clinton supporters, in particular, latched onto the #wearwhitetovote movement after the candidate appeared at the third and final presidential debate in an all-white pantsuit. (She also wore white to the final night of the Democratic National Convention.)

Women have also relied on black in recent months as a nod to the #MeToo movement and as a statement against the abusive behavior of men. Female film industry elite famously wore black to the Emmy Awards in early January, flooding the red carpet with dark ensembles in a sign of protest against Hollywood’s institutionalized sexism.
Democratic women in Congress picked up on Hollywood’s cue, donning black for President Donald Trump’s State of the Union speech in late January in protest of sexual harassment.

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